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Generative AI Now Powers Shutterstock’s Creative Platform: Making Visual Content Creation Effortless

How to use Shutterstock’s AI image generator

Recent lawsuits against Stable Diffusion and other AI generators were brought for copyright infringement. Shutterstock Generate is now available for all users worldwide on the agency’s platform, and it includes a free trial with 10 image downloads. Branded Shutterstock Generate, this application will let you create visuals based on text prompts – descriptions that you type out. For nearly two decades CMSWire, produced by Simpler Media Group, has been the world’s leading community of customer experience professionals. Stay updated with the latest news, expert advice and in-depth analysis on customer-first marketing, commerce and digital experience design. “We’re at an inflection point in the use of generative AI technology,” says John Lapham, General Counsel at Shutterstock.

In the ever-evolving world of technology, partnerships between industry leaders often lead to innovative breakthroughs. One such collaboration is between Shutterstock and OpenAI, aiming to develop generative AI tools. Shutterstock is also keen to stress its Contributor Fund which it says has already compensated “hundreds of thousands” of artists for the roles their content has played in training the generative technology. Stock content galleries like Shutterstock and generative AI startups have an uneasy — and sometimes testy — relationship.

Shutterstock launches an AI image generator. Just what we needed.

It further states that Shutterstock will continue to pay contributors for future licensing of AI-generated material through the Shutterstock AI Content Generation Tool. Be careful before you leap on the opportunity to replace your stock images with AI constructs. The idea of artificial intelligence being used to create “art” is becoming more divisive. I am Content Manager, Researcher, and Author in and Stock Photo Press and its many stock media-oriented publications. I am a passionate communicator with a love for visual imagery and an inexhaustible thirst for knowledge.

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The company ensures that the artists whose works contributed to the development of these models are recognized and rewarded. As part of the collaboration, Shutterstock will be offering OpenAI’s AI-powered image generation tools to its customers. They allow users to enter text into a field and then an artificial intelligence generates lifelike or surreal Yakov Livshits artwork. Another way Shutterstock is creating a quality generative AI experience for customers is by making our tool as accessible as possible. We want customers to understand the technology up front and start generating images right away! Therefore, we’ve incorporated the easy-to-use design approach that informs all Shutterstock products.

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This framework uses large language models in Alibaba’s open-source tech community, ModelScope, as an interface to link together various AI models to perform tasks more efficiently. If you’d like to get more specific with your image outputs, simply edit your text or choose styles to apply with the style picker. When it comes to what you want to generate, we see that scenery, abstracts, and still life images result in the best outputs. It can craft imagery and text content with ease and a decent amount of accuracy and precision.

Microsoft pledges to watermark AI-generated images and videos – TechCrunch

Microsoft pledges to watermark AI-generated images and videos.

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Our easy-to-use generative platform will transform the way people tell their stories – you no longer need to have a design expert or access to a creative team to create exceptional work. Our tools are based on an ethical approach and an asset library that represents the diverse world we live in, and we ensure that artists whose works contributed to the development of these models are recognized and rewarded,” stated Paul Hennessy, CEO of Shutterstock. «Our easy-to-use generative platform will transform the way people tell their stories — you no longer have to be a design expert or have access to a creative team to create exceptional work,» Hennessy said.

In both cases, the synthetic media services used customized training on their respective libraries. Shutterstock offers royalties to artists whose work was used for the training. Stock media giant Shutterstock has promised to protect any enterprise customer using its generative AI tools to make synthetic media.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Regarding ethics, the media licensing company is approaching AI image generation from a “fair compensation” perspective that includes the artists whose work is at the foundation of the AI tool. When announcing this new endeavor, Shutterstock expressed its goal of providing a transparent and ethical way to create AI images legally and being fair to the artists whose work helps train AI software to make it all possible. The new collaboration between Shutterstock.AI (Shutterstock’s AI-focused segment) and OpenAI is focused on the development of a new text-to-image generation tool that will be available for all users on Shutterstock’s website. Shutterstock became the first of the established stock media agencies to announce its very own AI image generator, powered by OpenAI –the lab behind the popular online tool Dall-E. The takeaway is that Shutterstock sees generative AI as a way to expand its total addressable market. Shutterstock will use generative AI tools to drive subscriptions and licenses and improve its products.

shutterstock launches generative ai tool

And there’s not yet a clear legal precedent for how these cases will be handled. Shutterstock says that, in addition, OpenAI will work with it to bring generative AI capabilities to mobile users through Giphy, the GIF library Shutterstock recently acquired from Meta. With generative AI being capable of having conversations, the possibility of a 24/7 virtual mentor or tutor is becoming a reality. While generative AI holds immense potential for eLearning development, let’s not forget that it is a pretty new development and comes with its own limitations. Generative AI tools can aid language learning by providing intelligent language tutors. Learners can practice conversation with AI-powered chatbots, engaging in realistic and contextually relevant language interactions.

As reported by The Verge, in 2021, Shutterstock provided the images and metadata sets to train OpenAI’s machine learning algorithm – which helped achieve the current functionality of their increasingly popular AI image generator Dall-E. And now, their collaboration goes full circle as Dall-E’s text-to-image functionality lands on Shutterstock. The new tool, named Shutterstock Generate, will be launched in the coming months. It is built on the base of OpenAI’s software and trained exclusively with Shutterstock content. The Shutterstock contributors whose work is included in the training datasets will see monetary compensation, too. The relationship between stock content galleries like Shutterstock and generative AI startups can be complex.

shutterstock launches generative ai tool

Adobe provides a list of training sources, which includes its own library, collections licensed for training, or public domain databases. There’s also a new “Do Not Train” feature enabling artists to incorporate a request into an image’s metadata to block data scrapers from using it to train AI. In both cases, the built-in protections let the companies feel secure about indemnifying users against lawsuits or other legal problems. Kingsoft Office Software, an office software solution provider, is leveraging its years of experience in the field of productivity software to harness the potential of generative AI to help its clients optimise their workflow. Its WPS AI solution is a generative AI tool that uses the latest large language model (LLM), which is also deployed by OpenAI’s ChatGPT and Google’s Bard. The LLM is fed large amounts of data from sources such as books, articles and web pages, and is then trained to learn the patterns and connections between words to generate content based on input from users.

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So what will this mean to the creators, publishers and guardians of illustrative art and photography? It’s important to remember that this is just the very beginning of this whole AI thing. Or rather it did, but it was carefully hidden away and protected from the public eye. The news was announced at SIGGRAPH 2023, along with an upcoming Yakov Livshits integration between Maya and Wonder Studio, Wonder Dynamics’ AI-based animation platform. ODSC gathers the attendees, presenters, and companies that are shaping the present and future of data science and AI. ODSC hosts one of the largest gatherings of professional data scientists with major conferences in USA, Europe, and Asia.

  • “With the release of Tongyi Wanxiang, high-quality generative AI imagery will become more accessible,” said Zhou Jingren, CTO of Alibaba Cloud Intelligence, in a press release on Friday.
  • The process of grading and assessing learners is a critical but time-consuming process.
  • And not just face recognition, but things like agriculture pests, traffic flows and suchlike.
  • The news was announced at SIGGRAPH 2023, along with an upcoming integration between Maya and Wonder Studio, Wonder Dynamics’ AI-based animation platform.
  • As part of the collaboration, Shutterstock will be offering OpenAI’s AI-powered image generation tools to its customers.

While artificial intelligence goes back decades, the technology entered the mainstream with the public release of generative AI tool ChatGPT. Generative AI tools use user prompts to create content ranging from text to images and videos. Because of how new generative AI still is, companies like Shutterstock can help marketers create brand-safe and reduced-risk experiences, said Greg Swan, chief creative and strategy officer at the Minneapolis-based agency The Social Lights.

shutterstock launches generative ai tool

As a matter of fact, the site has even banned AI-generated images on its platform. The company states that the generated image must not be used to infringe or misappropriate any intellectual property rights or other rights of any third parties to generate spam or false, misleading or deceptive, harmful, or violent imagery. Although I’m not a lawyer, this clause seems to place the responsibility on the customer to avoid getting into trouble. Text-to-image technology transforms suggestions into supersized, ethically-made images available for licensing. This is the most recent component of Creative Flow, an arsenal of resources developed by Shutterstock to facilitate the smoothest possible creative process.

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